3 words: UX Research. The key is UX research. — TL;DR After reading this article, you will have 2 key takeaways: What to do if a product doesn’t have product-market fit 😥 How to do UX research for product pivoting 🧠 So… no one is using your product. Long story short: my project Savvy, a calendar-based bookmark to remind people to read, failed. I won’t waste time explaining…

作為翻譯系學生，記得一年級修的某課中老師提到了「Intertextuality」這個字，當時我完全不曉得是什麼東西，直到前幾年某天聽My Little Airport時才開了竅。也算是融匯貫通？ My Little Airport的互文性十分有趣。互文性 (Intertextuality)是指文本意義須從另一文本中獲取，另一種講法則是用了某些典故，但那種典故的形式可以千變萬化，例如《獨身的理由》有一句： 時光飛逝 如幻似煙 何時先可以停止懷緬 Muss es sein? Es muss sein! Muss es sein? Es muss sein!（非如此不可？非如此不可！）為貝多芬四重奏曲譜手稿上的一句話，這是一回明顯的互文。這首歌最後也有解畫，見： 你與我唯一的接觸點 是我仍用你編號買書在誠品店 像「非如此不可」的德國語言 埋藏在貝多芬的四重奏經典裡面 又例如《年輕的茶餐廳老闆娘》中有一句：

A comprehensive case study of how I did pre-launch marketing for my mobile app without spending a cent — A few months ago, I showed my roommate a UX side project I had been working on. He, a self-taught programmer, thought it was a feasible app that could be created… so he did. Fast forward to the present, we have launched Savvy — a bookmarking app that allows you…

This is a record of my whole design process and the UI evolution, everything from wireframing to final design — Who am I I am a co-founder and a UX designer in Hong Kong. I have no prior education or formal training background in UX design. The major reason I picked up this UX designer role for my own app startup is that I’ve already had some interest in UX design beforehand, but…